Newera Showcases Private Label Tape Solutions at Marca China 2026 in Guangzhou

September 8–9, 2026 | Poly World Trade Expo Center, Guangzhou, China

From September 8 to 9, 2026, Newera proudly participated in the 2026 Marca China Private Label Fair, held at the Poly World Trade Expo Center in Guangzhou, China.

As a professional adhesive tape manufacturer with a history dating back to 1986, Newera presented its comprehensive Private Label Tape Solutions at Booth 1E31, showcasing a wide range of adhesive tape products, retail packaging solutions, and customized OEM and ODM services.

The two-day exhibition provided an excellent opportunity for Newera to connect with retailers, brand owners, distributors, importers, sourcing companies, and professional buyers from different markets, while gaining a deeper understanding of the changing needs of the global private label industry.

Connecting Chinese Manufacturing with Global Private Label Markets

Marca China is a professional exhibition focused on the private label industry and is the Chinese sister exhibition of Marca by BolognaFiere in Italy.

The 2026 Guangzhou edition brought together manufacturers, retailers, brand owners, and supply-chain companies to explore new opportunities in product development, private label manufacturing, retail innovation, and supply-chain cooperation.

According to the organizer, the 2026 exhibition featured around 10,000 square meters of exhibition space, more than 130 exhibitors, and attracted over 10,000 professional visitors. The event also included professional forums, buyer-matching activities, and special trend zones covering emerging consumer and private-label trends.

For manufacturers like Newera, this type of exhibition is more than an opportunity to display products. It is also an important platform to communicate directly with customers, understand market requirements, and explore new possibilities for long-term cooperation.

Newera: Private Label Tape Solutions Since 1986

At the exhibition, Newera presented its brand concept:

“Private Label Tape Solutions”

Our booth was designed to demonstrate that Newera is not simply a tape supplier. We aim to provide customers with a complete solution from adhesive tape manufacturing to finished retail packaging.

With decades of experience in the adhesive tape industry, Newera has developed capabilities covering product development, adhesive technology, manufacturing, customization, packaging, and private label solutions.

Our exhibition display highlighted four major product categories:

• Packaging Tape
• Stationery Tape
• Functional Tape
• Retail Packaging Solutions

These products can be customized according to different market requirements, applications, packaging styles, and brand positioning.

For customers developing their own brands, Newera can provide support from product selection and specifications to packaging design and finished retail products, helping customers build a more complete and professional product offering.

From Adhesive Manufacturing to Shelf-Ready Products

One of the key messages presented at our booth was:

“From Adhesive Manufacturing to Shelf-Ready Products.”

This reflects Newera's approach to private label cooperation.

Today's buyers are increasingly looking for more than a standard product. They need suppliers who can understand their market, provide stable quality, support customization, and help them develop products that are ready for retail.

For example, customers may have different requirements for:

• Tape size and length
• Adhesive performance
• Backing materials
• Printing and branding
• Individual packaging
• Retail packaging
• Carton packaging
• Product applications
• Customized product combinations

Through OEM and ODM cooperation, Newera can work with customers to develop tape products that better match their target markets.

This flexible approach is especially valuable for retailers, distributors, e-commerce businesses, and brands looking to expand their private label product lines.

A Closer Look at Our Exhibition Booth

Our Booth 1E31 attracted attention with a clear and practical presentation of our tape products.

Visitors could see different types of adhesive tape products displayed throughout the booth, including packaging tape, stationery tape, functional tapes, and retail-ready products.

The booth also presented examples of customized packaging, demonstrating how ordinary adhesive tape can be transformed into a branded retail product.

This allowed visitors to better understand the complete process behind private label tape—from selecting the right adhesive and tape construction to creating customized packaging suitable for retail shelves.

For international buyers, this integrated approach can help simplify sourcing and improve communication throughout the product development process.

Understanding New Trends in Private Label Products

The private label market is evolving rapidly.

Consumers are becoming more selective, while retailers and distributors are paying greater attention to product quality, packaging, functionality, differentiation, and overall value.

The 2026 Marca China exhibition also highlighted several important trends, including product innovation, supply-chain collaboration, sustainable solutions, and changing consumer lifestyles. The event's special trend exhibition focused on areas such as healthier lifestyles, transparent supply chains, sustainable products, and evolving consumer needs.

These trends are also relevant to the adhesive tape industry.

For example, customers may increasingly look for packaging products that offer better functionality, attractive retail presentation, customized branding, and more efficient packaging solutions.

As a tape manufacturer, Newera continues to pay close attention to these market changes and works with customers to develop products that are practical, competitive, and suitable for their target markets.

Face-to-Face Communication Creates New Opportunities

One of the most valuable aspects of participating in Marca China 2026 was the opportunity to communicate with customers face-to-face.

In today's digital business environment, online communication has made international sourcing faster than ever. However, meeting customers in person still provides important advantages.

Visitors could directly examine our products, discuss their requirements with our team, ask questions about adhesive performance and customization, and explore potential cooperation opportunities.

At the same time, these conversations gave our team a better understanding of the challenges and expectations faced by customers in different markets.

Every conversation is an opportunity to learn.

Every new requirement can inspire product improvement.

And every connection may become the beginning of a long-term business relationship.

Building Long-Term Partnerships Through Manufacturing Excellence

For Newera, attending exhibitions is not simply about promoting products.

It is about building relationships.

We believe that successful B2B cooperation is built on consistent quality, reliable supply, responsive communication, competitive solutions, and long-term trust.

With our experience in adhesive tape manufacturing since 1986, Newera is committed to continuing to improve our products, production capabilities, adhesive technology, and customized services.

Whether customers are looking for standard adhesive tapes, private label products, OEM/ODM solutions, or customized retail packaging, our goal is to provide a solution that fits their specific business needs.

Looking Ahead

The successful participation in Marca China 2026 has once again strengthened our connection with the private label and retail packaging industry.

We would like to sincerely thank everyone who visited the Newera booth at 1E31, shared their ideas with our team, discussed potential projects, or simply took the time to learn more about our products.

Every meeting and conversation is valuable to us.

As global retail and private label markets continue to evolve, Newera will continue to focus on adhesive technology, product quality, customized manufacturing, and customer-oriented solutions.

We look forward to working with more international brands, retailers, distributors, and sourcing partners to create better tape products and more competitive private label solutions.

From adhesive manufacturing to shelf-ready products, Newera is ready to be your trusted tape partner.

Newera — Since 1986.

Private Label Tape Solutions | OEM · ODM · Retail Packaging